Shopping Carts Have Feelings Too

Edited by Kane Platt 

The average online shopping cart abandonment rate is 67%. Yikes, that’s a lot of homeless goods rambling around in a desolate e-commerce land far, far away.

The do-gooders at Table of Content produced this humorous 90-second short to help spread the word about a new solution: V.me by Visa, a new shopping app that makes online payment as easy as online shopping.

Edited by Kane Platt, the film imagines the sad virtual reality in real-world environments: woeful, wayward carts filled with yet to be purchased electronics, appliances, holiday gifts and more.

Anne Gordonwork